Starecrazy – Rebranding & Visual Identity
Starecrazy is a music-for-ads agency with studios in Berlin and Melbourne. This rebranding project was developed to elevate their visual identity with a more modern, high-end look—moving away from their former retro aesthetic. The new direction focuses on hand-drawn but clean, editorial-inspired design with playful, organic elements woven in, reflecting the brand’s creative spirit while appealing to a premium clientele.
Scope: Logo design, brand colours, typography, and pitch deck layout.
Ongoing Project
GIRI – Social Media Strategy & Deck Design
GIRI — a concept space in Berlin, I developed a comprehensive social media strategy alongside a fully designed presentation deck.
The project included audience analysis, visual identity direction, and detailed campaign concepts tailored to GIRI’s brand voice and values. From aesthetic guidelines to content pillars and rollout planning, the strategy was crafted to reflect GIRI’s bold, community-focused spirit while elevating their digital presence with clarity and cohesion.
BAUM – Creative Direction & Brand Communication
At Baum, a Berlin-based footwear company specialising in patented insole technology, I led the creative direction across two distinct brand branches. Initially focused on high-heeled shoes, the company has since pivoted toward positioning its insole innovation as the core product.
My role spanned creative directing, graphic design, visual communication, technical drawings, and socials. I shaped cohesive brand visuals and storytelling across platforms—supporting the rebrand through digital assets, content strategy, and clear, impactful design aligned with the company’s evolving identity.
ALIES - CD Booklet
Translating ALIES' vision into a refined CD booklet, balancing creative adaptability with high production standards. Delivered under a tight deadline, the work demonstrates my commitment to quality, attention to detail, and the ability to align seamlessly with a client’s personality.
Blossom Hill - Photobook Zine for Album Release
Developed a concept-driven photobook zine for musician Blossom Hill (Harry), blending documentary photography with stylised fragments of interview text. The layout alternates between visual chapters and layered, collage-inspired spreads, creating a narrative that’s intimate, raw, and editorial. This project highlights my strength in visual storytelling, typography, and emotional pacing across print media.
K2 – Logo Design
K2 is a Berlin-based live sessions collective centered around FLINTA artists, creating safe and vibrant spaces for musical expression.
The logo was designed to capture the energy of the sessions—people dancing, jamming, and connecting in the moment. With playful motion and rhythm at its core, the visual identity celebrates community, spontaneity, and the joy of coming together through sound.
Onoma - Investor Pitch Deck
Crafted a visually engaging, strategically structured investor deck for Onoma, a women’s health startup. The deck balances clear storytelling with brand-aligned design, communicating complex health data in a compelling, accessible way. From market analysis to go-to-market strategy, the work showcases my ability to distill information, align with brand voice, and deliver high-impact visuals under tight timelines.
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